Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG510B Mapping and Delivery Guide
Plan e-marketing communications
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG510B - Plan e-marketing communications |
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Description | This unit describes the performance outcomes, skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing in support of marketing objectives.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business development - marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare an electronic marketing strategy or plan |
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Element: Prepare and evaluate a website marketing strategy |
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